I'll probably order an UK retail at play.com anyway, for I dread censorship in a steam determined version(Note: living in Germany). Otherwise, it's a pretty nice idea, no sitting infront of your mail box with your finger up your ass as the game shall finally goddamn arrive. I know what I'm talking about (My post might be confusing, to sum it up: Thumbs up for this, but don't put me on the list, as I said, I'll get an own retail...) btw., no shipping costs at play.com