Main Highlights of the EA and Ubisoft Conferences- Electronic Arts * Dragon Age: Origins, Mass Effect 2 and Star Wars: The Old Republic is a triple threat from BioWare. Very impressive stuff. * Peter Moore showed off lots of Sports stuff included Fight Night Round 4, EA MMA, Madden online franchise options, and NCAA team builder. * Need for Speed SHIFT shows off some impressive in-cockpit views. They're giving away a BMW at their booth. * The Saboteur looks like it's coming along nicely with a unique undersaturated style. * Crysis 2 will be released on the X360, PC and PS3. * APB is a quasi-MMO with lots of action and morality choices. * Brutal Legend looks pretty sweet. More gameplay show with part 2 of the Jack Black video shown. * Littlest Pet Shop shows that EA is heavily focused on attracting a younger audience to their games. * EA focused on fitness games for the women's market. Ubisoft * Assassin's Creed II cinematic shown. First game sold 8 million units. Looks great. * Splinter Cell: Conviction one of Ubi's biggest games this year. Demo footage shown was the same as the MS conference. * Working with James Cameron on a game based on his film Avatar. It will be a 3D game. * R.U.S.E tabletop demo shown. Continues to look like a great hardcore strategy game. * Ubisoft is really pushing their pairing with Hollywood to their shareholders. * Red Steel 2 will be bundled with the Wii Motion Plus. Controls look better then the first game. * Rabbids and TMNT are two games being targeted at the younger Wii market. * Ubi is focusing hard on the "Tween Market". Many games targeting at girls. * Like EA, Ubi is also focusing on fitness games. * Working with Pele on a kid friendly soccer game called Academy of Champions. Best parts were the new Star Wars: The Old Republic trailer & Assassins Creed 2. Splinter Cell: Conviction looked sharp too.